Back in 1985, The Firm released their self titled, debut album “The Firm”. I remember being very curious about this band… would the album be heavy? Would this album be a dud? Why is Paul Rodgers not with Bad Company? Is Jimmy Page going to scorch on “The Firm” album? So many questions were going on in my mind back then, about The Firm’s first LP. Well, in my Metal opinion, this album was/still is, one of the more commercially accepted, radio friendly, Rock albums that I will still listen to… even in the middle of my Thrash Metal and Death Metal moods. During one of my frequent thrift store visits this past Winter, I came across this actual album, in close to perfect condition too. The album jacket shows no wear at all, plus the vinyl itself plays without a hitch. Upon finding this album, I instantly grabbed it, there was no second thought about it. (At 50 cents, there was no risk involved, only reward). What makes The Firm and their debut album so appealing?
After all of these years, the reasons for my liking The Firm have never changed. First of course, is the lead singer Paul Rodgers. Bad Company will forever be a Hard Rock icon for me, especially the Paul Rodgers fronted version of this legendary band. Secondly, how can any Hard Rock and/or Heavy Metal enthusiast not want to get into a band that the revered Jimmy Page plays lead guitar for? Thirdly, “The Firm” as a whole, is not a heavy album and not a dud either. This album falls in between… it is a Rock album that has catchy, memorable tunes. When I really think about it, I do not believe that The Firm ever sounded like any Rock Band before them – save for Bad Company, due to the vocals of Paul Rodgers. However, musically, was there ever a song that sounded like “Radioactive”? Maybe there was, I just am not aware of it. That song drives me crazy, for it is so non-heavy, so corny, so different, yet I really like it, to this very day. I guess The Firm was that Rock Band that dared to be different, in 1985. “Satisfaction Guaranteed” is another song that chugs along, it never seems to get kick started, (and I swear you can almost feel this song wanting to get up and scream), yet again – I really like it.
“You’ve Lost That Lovin’ Feeling” is once again, a song that makes me feel like I have sold out my Metal soul to Pop Music. I actually sing aloud the lyrics, (when I am alone). Just to justify my singing these lyrics… I will sing them in my own, unique, Death Metal voice. Quite honestly, this song would be huge if a Death Metal band covered it. This is rather nit picking, regardless, if you take a look at the front album cover of “The Firm”, why on Metal Earth is the “i” in the word “FiRM” in lower case? This has not troubled me to any point of needing medication, I only look at it and wonder why? I do realize it was a logo design call, yet I always get the urge to want to fix the lower case “i” and make it an upper case “I”!
Hey, all kidding aside, I feel The Firm was a darn decent Rock Band, the coolness of Paul Rodgers vocals and the enhanced and unparalleled guitar play of Jimmy Page make this debut album happen for me. I have no problem in recommending the debut album from The Firm, to anyone who is interested. Also note, in my Metal opinion, Tony Franklin on bass and Chris Slade on drums are no slouches either. Anyone who goes on to be the drummer for AC/DC, well, is legend. As I see it, I will turn to this album now and again and enjoy it. Plus, if Hammerfall can do a cover of “My Sharona” by The Knack, heck, then Cannibal Corpse could most certainly do a cover of “Money Can’t Buy” by The Firm.