Meat Loaf, Rock Music legend. Meat Loaf, lead vocalist on Ted Nugent’s 1976 Free For All album. Meat Loaf, a guest investigator on Ghost Hunters. Meat Loaf playing the role of Eddie in the cult film classic - The Rocky Horror Picture Show. Oh, heck, I could make quite the list of Meat Loaf career achievements here. I have not even touched on awards, records sold or concert receipts. Meat Loaf has been a lifetime favorite Rock/Hard Rock vocalist for me. I get all happy to see Meat Loaf in the limelight, no matter what the platform may be. I have said it before, Meat Loaf just seems like a down to earth guy that has continuously risen above the star status of plasticity.
I have never been a fan of using vintage Rock songs for commercial purposes. Attaching a legendary song of any Rock or Metal Music genre, to a product for the sole purpose of marketing and selling such product, just takes away from the original Rock spirit of the song. That is my Metal opinion. Step in A-1 Steak Sauce, um, please. You see, I witnessed the other night, while watching whatever on television… Meat Loaf in an A-1 Steak Sauce commercial. Yes I did. Meat Loaf… steak sauce. (I think this commercial appeared during the Yankees vs. Angels game 6 playoff game on Fox). All I know is this commercial came on late, therefore my Metal memory has a few cobwebs. Meat Loaf looked fine, just as he looked on a recent episode of Ghost Hunters. In this A-1 Steak Sauce commercial, he actually looked like a dude you would approach at a family or company picnic… asking him where the cold beer is hidden.
The classic Meat Loaf song – I’d Do Anything For Love (But I Won’t Do That), is heard during this A-1 Steak Sauce commercial. Plus, Meat Loaf is shown singing along to this song, apparently showing his affection towards A-1 Steak Sauce. Meat Loaf is also shown wearing a bath robe and bunny slippers too. Yup. Hey, I’m all for a free enterprise, this is America. I also believe in the semi-fabulous words of wisdom… live and let live. Metal be damned though, I will forever now attach this great Meat Loaf song to a stinking bottle of steak sauce. The marriage of commercial products and my favorite Rock songs have an imbedding power within my Metal mind, this has always been the case my entire life. Once the attachment of a Rock song and it’s commercially related product occurs… that’s it. I cannot shake the connection loose once I hear such song(s) again.
There are many positives to be explored with this Meat Loaf meets A-1 Steak Sauce commercial just the same. Three quick positives come to my Metal mind: One – Meat Loaf is in the public eye, where he rightfully should be. Two – Meat Loaf is working and getting paid. Three – I will now and forever link and associate the A-1 Steak Sauce bottle that sits atop many restaurant tables, to a Rock Music icon whose voice has entertained and inspired me for decades. Reaching for that bottle of A-1 Steak Sauce will never be the same for me again. Long live Meat Loaf.
* I’d Do Anything For Love (But I Won’t Do That) appears on the 1993 Meat Loaf album – Bat Out of Hell ll: Back Into Hell. This fantastic song was written by Jim Steinman.